Brand Guide for the Happy Workplace Certification
Welcome to the Brand Guide for the Happy Workplace Certification Badge and Excellence Emblem. This guide is structured to provide detailed technical specifications and guidelines that will aid organizations in correctly implementing our certification badges on various platforms and materials. Adherence to these specifications not only ensures brand consistency and legal compliance but also fosters a culture of excellence and recognition
Certification Badge
This esteemed Certification Badge serves as a highly visible hallmark of your unwavering commitment to workplace happiness. Display it prominently to signal your dedication to creating an empowering and positive work environment.
Excellence Emblem
The Excellence Emblem is a prestigious token, specifically acknowledging your standing as America’s Happiest Workplace in your industry. It acts as a powerful testament to your company’s unparalleled focus on employee well-being.
Color
Our color palette captures the radiant and positive ethos represented by the Happy Place to Work Certification program. Here we delineate the specific color applications for both the Certification Badge and the Excellence Emblem
HPW Red
RGB: 255, 40, 81
HEX: #FF2851
CMYK: 0, 84, 68, 0
PMS: 1788 C
HPW Yellow
RGB: 254, 208, 0
HEX: #FED000
CMYK: 0, 18, 100, 0
PMS: 123 C
HPW Blue
RGB: 70, 177, 212
HEX: #46B1D4
CMYK: 67, 16, 0, 17
PMS: 306 C
Certification Badge
-
Red & Blue (Background Colors): These primary colors craft the sturdy background, embodying the stability and harmonious atmosphere prevalent in certified workplaces.
-
Yellow (Smiling Face): The emblematic smiling face within the logo is depicted in a vibrant yellow, illustrating the pervasive joy and positivity in an organization honored with our badge.
-
White (Text, Stars, and Border): White is implemented in the text and stars to convey purity and excellence, alongside delineating the badge with a crisp white border, accentuating its prominence and value.
Excellence Emblem
-
Red (Background Color): Serving as the vigorous backdrop, red embodies passion and energy, echoing the lively and spirited workplace culture that the emblem champions.
-
Yellow (Smiling Face): Maintaining consistency, yellow constructs the smiling face in the logo, representing the uplifting and joyful atmosphere nurtured within emblem-bearing organizations.
-
White (Text, Stars, and Border): White, used in the text and stars, connotes clarity and superiority, further highlighted by a neat white border that frames the emblem, showcasing organizations as epitomes of positivity and high workplace standards
Clearspace
We are a brand that stands for positivity and openness, mirroring these qualities in the display of our logos. Just as we promote a vibrant and expansive work setting, our logos manifest this principle, owning the space to emanate optimism and establish a unique presence. The clear space surrounding our Certification Badge and Excellence Emblem should be equal to the width of a 2xH element in the Excellence Emblem, thereby ensuring that they project a prominent and dignified image, epitomizing the excellence and distinction of our certification initiative
Usage with Your Logo
As a holder of the Happy Workplace Certification, integrating the Certification Badge and Excellence Emblem with your company logo illustrates your commitment to fostering a thriving and positive work environment. These prestigious symbols serve as a testament to your organization's dedication to employee happiness and well-being. It is crucial to maintain a consistent visual language by incorporating the badge and emblem in a manner that complements your existing brand aesthetics. Adhering to the specified clear space guidelines allows these symbols to stand distinctly alongside your logo, retaining their integrity and significance.
Readability
As a holder of the Happy Workplace Certification, integrating the Certification Badge and Excellence Emblem with your company logo illustrates your commitment to fostering a thriving and positive work environment. These prestigious symbols serve as a testament to your organization's dedication to employee happiness and well-being. It is crucial to maintain a consistent visual language by incorporating the badge and emblem in a manner that complements your existing brand aesthetics. Adhering to the specified clear space guidelines allows these symbols to stand distinctly alongside your logo, retaining their integrity and significance.
0% Black, 10 Black
Max contrast ratio = 3.8:1
20% Black- 80% Black
3:1 < Contrast ratio < 2.6:1
90% Black, 100% Black
Min contrast ratio = 3.7:1
Things To Avoid
Consistently using our logos ensures brand recognition and allows for creativity elsewhere. Avoid the following uses:
1. Changing the Logo's Color: Preserve the logo's original colors. The colors are an important part of the brand's recognition and integrity.
2. Editing or Distorting the Logo: It's important not to change the logo's aspect ratios and shape. Compressing, stretching, or rotating the logo compromises brand integrity.
3. Using Close to Other Objects: Leave sufficient space around the logo. It should not be too close to other visual elements, so it is easily distinguishable.
4. Shrinking: Avoid using the logo so small that details are lost. It should always be clear and easily recognizable.
5. Unauthorized Use: Avoid using the logo outside of Happy Workplaces policies and brand guidelines. Each use should be consistent with the values represented by the brand.
Application Examples
Some examples of where the Happy Workplace Certification Badge and Excellence Emblem can be used include:
1. Company Website: The logos can be placed on your company's homepage or "About Us" section. This immediately shows visitors the importance your company places on employee happiness.
2. Email Signatures: Using these logos in employees' email signatures reflects the company's values with every email sent.
3. Job Postings and Career Pages: Displaying these logos in your job postings and career pages shows potential employees the importance your company places on employee welfare.
4. Social Media: Using the logos on your company's social media profiles and posts demonstrates brand recognition and your commitment to employee happiness to your social media followers.
5. Corporate Identity Materials: Using these logos on business cards, letterheads, brochures, and other corporate identity materials highlights your commitment to employee happiness while representing your company.
6. Office Visuals: Plaques and posters placed on office walls, reception areas, or meeting rooms remind visitors and employees of the company's success in this area.
7. Product and Service Promotions: Using these logos on materials promoting your company's products or services communicates your company's values to customers.