top of page

Employer Branding

Building an employer brand that creates connections. Research, analysis, insights, innovation, the search for distinctiveness. Coherent management of the critical elements and rigorous measurement.

Data-driven measurement of your company’s employer reputation.

As a result of today’s business difficulties, a new set of HR, people, and organizational priorities has emerged. People are the limited and essential resource that drives a company’s productivity and development. The capacity to attract and retain outstanding personnel, cultivate inclusive and inspiring leaders, and invest in the essential competencies to achieve business goals are today’s differentiators for businesses. Employer branding cannot be reduced to a few campaigns and a few coffee tables in the office in these conditions. It must be a component of your overall business plan and aligned with all of your company’s experiences.

Our method starts with research to learn about your company’s genuine character. We’ll get a clear picture of where to focus our efforts once we conduct a thorough audit of your employer brand. We define a true, selective, and distinct employer value proposition based on a deep understanding of the business, talent market, and current employee experience. We assist you in focusing your efforts on the proper talent groups, people with the knowledge you require to achieve your business goals. We develop employee experiences together so that there are no gaps between what you offer and what you deliver.

The Process in a Nutshell

Brand Audits

Don’t know where to start? Our team conducts employer brand audits to assess the present situation and make recommendations for improvements. We also perform hiring competitor scans to see how you compare to other companies.

EVP Development

The Employee Value Proposition (EVP) is a great place to start to build your company brand. Our experts will assist you in determining what makes you different and how to position your company to meet your talent goals. We provide messaging frameworks, design guidelines, and engagement plans, among other things.

Reputation Management

We design employer branding strategies and manage reputations on platforms like Linkedin. We concentrate on branding, platform engagement, review management, and more to ensure you’re putting your best effort forward with candidates.


fewer sick days

Happy employees take 10X fewer sick days –- Wall Street Journal


works more hours

​80% of happy employees would work hours and 60% would take pay cut – Businesssolver


more productive

Happy employees are more productive than their  counterparts –  Happy Place to Work

Examples of Our Work

Improve diversity to stay competitive

An insurance company needed to set a new long-term strategy to attract and retain the diverse talent required to stay competitive. Some well-intentioned initiatives to achieve diversity had failed or even produced negative outcomes. After quantifying workforce needs across the business, we shaped a comprehensive two-year employer branding strategy that included strategic collaborations and a recruiting model redesign. As the project continues, within nine months, the company saw a 40 percent decrease in attrition while increasing the number of women in leadership roles by 20 percent. 

Accurate positioning for differentiation

An automotive company created its Employer Brand through work with a PR firm. However, the brand promise and positioning were not in line with the company realities. The new branding had caused inconvenience to existing employees. New hires, on the other hand, were faced with a different environment than they were promised. We revised the company’s EVP and positioning to reflect company realities, through extensive interviews and competitive analysis. Although the project was completed more than 5 years ago, the company still communicates on the basis of the same Employer Brand.

Repositioning employer brand for new normal

A well-established energy company was losing critical employees in the era of great resignation with the pandemic, and was having difficulty filling vacancies. Its strong corporate stance fell short of attracting and retaining employees in the new normal. Through in-depth analyzes we conducted across the company, we identified the actual reasons for employee turnover. We identified the changing expectations of the employees needed for critical positions. We updated the company’s Employer Brand positioning. We created customized value propositions for different positions. This helped the company stop the storm of turnover and fill vacancies.


Got a project? Let’s talk.

Want to know how we can help guide you to better retention, cultural alignment and performance? We have the answers…

Featured Capabilities

Wellbeing Index applies process analysis to employee experience with quantitative diagnostics and proven recipes for success, providing the necessary factors to foster a culture of trust and achieve sustainable high performance.

In Depth Interview

In Depth Interview, defines what needs to be changed in order to increase the company's excellence, revealing how each manager sees the current culture of the company, their perspective for today and the future.

Internal Customer

Internal Customer Analysis, which is based on service and communication satisfaction between units, provides concrete road maps that define what needs to be done for better communication. A strong framework based on scientific research. Personalized reports and action plans.

Root Cause Analysis

Root Cause Analysis is a powerful improvement tool where problems are analyzed in depth and root causes are systematically identified in order to strengthen a culture of trust and increase employee engagement.

Team Dynamics Analysis®

Team Dynamics Analysis® is a powerful analysis tool developed by adapting The Blake Mouton Grid® to the team level. It provides a comprehensive framework that defines the team's daily management practices in terms of "Business Focus" and "Relation Focus”

Blue Ocean Leadership

Blue Ocean Leadership is based on the idea that leadership can be thought of as services that executives within the company "bought" or "rejected". It provides leaders with tangible and measurable feedback on how their business practices are evaluated.

White Space Leadership

Beyaz Alan Liderliği, liderlerin yetkinlik ya da özelliklerden ziyade davranışlarına odaklanır. Daha etkili liderlik için, azaltılması, arttırılması, ortadan kaldırılması ve sıfırdan yaratılması gereken davranış kalıplarını tanımlar. Aynı zamanda liderler için somut ve kısa vadeli sonuçlar üretecek eylem planları üretir.


Cultureland is a powerful cultural development tool based on gamification and positive psychology, embodying the codes of efficiency and behavior with daily experiences.

High Communication Workshop

High Communication Workshop increases engagement by strengthening the interaction that weakens with remote work and accelerating the adaptation of newcomers to the institution.

Inspiring Teams

Inspiring Teams, provides customized content for each team and real-time feedback to managers, communicating the organization's improvement priorities and helping to accelerate cultural transformation.

Adaptive Coaching

We help you discover opportunity in today’s changing markets and empower you to make big growth decisions for your business. Work smart and build agile, resilient leaders, teams and culture. Consistent results. Energized people.

Culture Council

Culture Council is an organizational development structure that systematically delivers the expectations and perspectives of the employees to the senior management after evaluating them within the framework of the institution's norms and policies.

bottom of page